In order to maximize the number of trade buyers, and in turn business development opportunities for exhibition, an extensive promotion campaign has been launched before the opening of the show. To be profoundly spanned throughout Vietnam and neighboring countries, the scale and frequency of advertisement scheme are intensified and different media is adopted. Connections Connect and liaise with government ministries, trade associations, foreign embassy and consulate, and hold press release to highlight the exhibition. Magazine Advertisements are published in worldwide well-known magazines and industrial magazines. Websites Apart from its own show website, the show is also listed in worldwide exhibition websites. Newspaper & TV presentation High profile advertisement is published in the famous local and neighboring country's newspapers. The promotion span covers all areas of Vietnam and some neighboring countries especially Cambodia. Press release and articles highlight the show details. Report of the event will be broadcasted in the famous TV channels in Ho Chi Minh City. Direct Mailing & Mass Emailing Invitations and mass emailing marketing are to be delivered to prospective professional trade and business visitors from related industries before show opening to ensure the quality and quantity of visitors.   Banners and Posters Posters & eye-catching banners are posted and hoisted inside & outside the exhibition hall and distributed at the strategically street locations in the city. Pre-show Bulletin Pre-show Promotion Bulletin in which the introduction of exhibit is listed has been sent to all prospective and end-users in Vietnam.